@thekickbackandco - The Kickback & Company

Introducing creative arts, increasing access to play and education attainment, building character and community, all through sneakers.
http://thekickback.online/
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Round 6 // 12.22.18
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Round 6 // 12.22.18

Round 6 // 12.22.18
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Round 6 // 12.22.18

Round 6 // 12.22.18
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Round 6 // 12.22.18

Moustapha (@capturedbyma) crossed shooting an NBA game before he turned 20 off his bucket list this past week. Swipe through to see the heat he shot for #mandela100. #TKBAllStars
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Moustapha (@capturedbyma ) crossed shooting an NBA game before he turned 20 off his bucket list this past week. Swipe through to see the heat he shot for #mandela100 . #tkballstars

Toronto, Ontario
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@jayscale Young legend

Nigel (@n.i.g.e.l_p) and Jamal (@jamalamaj), have participated in any program they were available for this entire year and luckily enough @jumpman23 rewarded them each with a fresh pair of Concord 11s for the dedication and commitment. Jamal aspires to give back and help the kids and his community and Nigel stays eager to learn and experiment in anything possible. #TKBAllStars
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Nigel (@n.i.g.e.l_p ) and Jamal (@jamalamaj ), have participated in any program they were available for this entire year and luckily enough @jumpman23 rewarded them each with a fresh pair of Concord 11s for the dedication and commitment. Jamal aspires

Toronto, Ontario
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@jayscale Proud of you two, forreal!

Nick Williams (@wavykiddd.nick), the 14 year young photographer, sold his fine art piece in his first-ever exhibition hosted by @jayucanada. Nick’s approach with this composite, addressed identity as a person of colour. It’s been a great year for Nick and we’re excited to see what he cooks up next. #TKBAllStars
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Nick Williams (@wavykiddd.nick ), the 14 year young photographer, sold his fine art piece in his first-ever exhibition hosted by @jayucanada. Nick’s approach with this composite, addressed identity as a person of colour. It’s been a great year for Nic

Toronto, Ontario
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@jayscale Fishscale

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Thank You @bodega for welcoming us with open arms and leading by example in the sneaker community.
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Thank You @bodega for welcoming us with open arms and leading by example in the sneaker community.

Bodega
Personalized sneaker boxes to go with the heat
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Personalized sneaker boxes to go with the heat

Tobin Community Center
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An enlightening experience in partnership with @bodega. Big thank you to Tobin Community Center for allowing us to come in and work with their kids. We had an incredible time and learned so much through the energy brought forth by the community.
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An enlightening experience in partnership with @bodega. Big thank you to Tobin Community Center for allowing us to come in and work with their kids. We had an incredible time and learned so much through the energy brought forth by the community.

Tobin Community Center
TKB Round 4: John Innes Community Centre 
With 50 kids identified, we brought them in for a full day or sport and creation. The workshops were geared towards energizing the kids and getting them excited about their potential based on their interests in and outside of school. Personalized sneaker boxes, basketball workshop with Canadian D1 talent, and a photography workshop led by photographers who’ve worked with the likes of the NBA and Bad Boy. To cap it all off, each kid received 2 pairs of sneakers, the second to acknowledge their mothers because they are the reason we’re all here today, and excited to make change.

We truly believe that kids need to receive the respect they deserve for a conversation to start. Talk surrounding their interests and passions, their motivations, their “Why?” essentially. With mutual respect we build friendships that go beyond the event which allow opportunity for long term mentoring.
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TKB Round 4: John Innes Community Centre With 50 kids identified, we brought them in for a full day or sport and creation. The workshops were geared towards energizing the kids and getting them excited about their potential based on their interests

John Innes Community Center
For Round 4, the most important message we came out to share was that men don’t change the world, women do. We’re all motivated by a woman or girl in our life. Whether it be a mother, sister, wife or daughter, we all wake up to be great for them. The strength of a woman holds families together and they love like no other. We wanted to remind all kids to let the women in their lives motivate them because that is what will take them the furthest as they mature.
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For Round 4, the most important message we came out to share was that men don’t change the world, women do. We’re all motivated by a woman or girl in our life. Whether it be a mother, sister, wife or daughter, we all wake up to be great for them. The

John Innes Community Center
The following morning, we started our new monthly run where we promote the interaction between the youth and mentors. We place emphasis on choice, and how decision making plays a huge role in our trajectory. 
Our goal with the run was to remind each runner of the importance of choosing wisely and choosing freely. We wanted to encourage kids to voluntarily stay out of trouble, and make the most of their time. We want to remind adults that sometimes, the best choice one can make is the first one that comes to mind, which kids tend to be the best at. 
With the weekend summed up, we brought over 100 people together to empower one another and realize that we all need each other to make any sort of change. Especially in the downtown core where a lot is happening in terms of gun violence, and rivalries. If we were able to influence even one kid to make better decisions moving forward, we did our job.
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The following morning, we started our new monthly run where we promote the interaction between the youth and mentors. We place emphasis on choice, and how decision making plays a huge role in our trajectory. Our goal with the run was to remind each

We partnered with five athletes who have some of the biggest sneaker collections in the game to get five hardworking kids their dream pair, courtesy of @grailed.  Each athlete can relate to growing up and wanting a pair they couldn’t afford. Now that their collections are expansive, they paid their blessings forward.
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We partnered with five athletes who have some of the biggest sneaker collections in the game to get five hardworking kids their dream pair, courtesy of @grailed. Each athlete can relate to growing up and wanting a pair they couldn’t afford. Now that

The 5-1 concept stems from the understanding that sometimes we need to trade/sell multiple pairs of sneakers to get that one pair we really want. Each kid wanted a specific sneaker and they came at a cost. By selling five pairs from each of the athletes’ collection, it created a pot of funds to get each kid the pair they would have never been able to afford.
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The 5-1 concept stems from the understanding that sometimes we need to trade/sell multiple pairs of sneakers to get that one pair we really want. Each kid wanted a specific sneaker and they came at a cost. By selling five pairs from each of the athle

Each kid selected for this project is making a significant impact in their community and they have a direct tie back to the athlete. Christian went to the same community centre as Vic, Deshaun has dreams of making an impact in Philly similar to Jaelen, and Ray is working hard every day to be a premier guard playing in the city of New York. We thank them for their hard work.
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Each kid selected for this project is making a significant impact in their community and they have a direct tie back to the athlete. Christian went to the same community centre as Vic, Deshaun has dreams of making an impact in Philly similar to Jaele

With the intent to break the mould of mentorship. To shift the mindset kids have on running, and bring awareness to its health benefits. The “casual” run we do each week gives us an excuse to see one another more often, to discuss new ways of improving ourselves and our community.
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With the intent to break the mould of mentorship. To shift the mindset kids have on running, and bring awareness to its health benefits. The “casual” run we do each week gives us an excuse to see one another more often, to discuss new ways of improvi

Ages range from 12-30 and the cool part about it is that we can all learn something from one another. The 12 year old kid reminds the 30 year old to enjoy life and stay positive. The 18 year old teaches the 14 year old about the ins and outs of high school. The 25 year old helps the 19 year old prepare for life after school and the maturation process which comes with that. Running promotes healthy living, positive thinking, and a family outside of home we all take pride in.
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Ages range from 12-30 and the cool part about it is that we can all learn something from one another. The 12 year old kid reminds the 30 year old to enjoy life and stay positive. The 18 year old teaches the 14 year old about the ins and outs of high

We’ve connected kids from ‘rival’ hoods in the city, and seen the most positive results. We really believe through running, we can promote and empower our present and future leaders.
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We’ve connected kids from ‘rival’ hoods in the city, and seen the most positive results. We really believe through running, we can promote and empower our present and future leaders.