@hugo_official - HUGO

Embrace #theberlinway . Discover the HUGO #spring19 campaign:
http://bit.ly/BerlinStateOFMind
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Socks and underwear that are meant to be seen. Must-have styles from the #HUGObodywear collection.
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Socks and underwear that are meant to be seen. Must-have styles from the #hugobodywear collection.

The color of the moment. Sports-inspired, pop-pink looks from HUGO Womenswear #Spring19 #iamHUGO
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The color of the moment. Sports-inspired, pop-pink looks from HUGO Womenswear #spring19 #iamhugo

Bringing the sunshine  @juchicmi works the acid yellow windbreaker dress from HUGO #Spring19 #repost #iamHUGO
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Bringing the sunshine @juchicmi works the acid yellow windbreaker dress from HUGO #spring19 #repost #iamhugo

More is more. Transition into summer with bold essentials from the Logo Collection #HUGOicons
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More is more. Transition into summer with bold essentials from the Logo Collection #hugoicons

Up our street: @nicolejeong_ is weekend-ready, styled in her personalized logo T-shirt #repost #iamHUGO
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Up our street: @nicolejeong_ is weekend-ready, styled in her personalized logo T-shirt #repost #iamhugo

Growing up, @binxwalton was nicknamed after the unforgettable Star Wars character, but quickly became a star in her own right. Cast as much for her unique personality as for her supermodel looks, Binx steps in front of the camera for our latest campaign #TheBerlinWay #iamHUGO
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Growing up, @binxwalton was nicknamed after the unforgettable Star Wars character, but quickly became a star in her own right. Cast as much for her unique personality as for her supermodel looks, Binx steps in front of the camera for our latest campa

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Beyond what you might expect from Berlin style. The #Spring19 womenswear collection, as worn by campaign star @binxwalton #TheBerlinWay #iamHUGO
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Beyond what you might expect from Berlin style. The #spring19 womenswear collection, as worn by campaign star @binxwalton #theberlinway #iamhugo

Defined by tonal HUGO logos in reverse, new soft-touch nylon bags from #Spring19 menswear #HUGOicons
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Defined by tonal HUGO logos in reverse, new soft-touch nylon bags from #spring19 menswear #hugoicons

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Patterns to rave about . Club-themed graphics lend an alternative approach to tailoring this season #iamHUGO
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Patterns to rave about . Club-themed graphics lend an alternative approach to tailoring this season #iamhugo

Sandal season is on the way. The new ‘90s-inspired strappy heels from HUGO #Spring19, made from leather and rubberized fabric #iamHUGO
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Sandal season is on the way. The new ‘90s-inspired strappy heels from HUGO #spring19 , made from leather and rubberized fabric #iamhugo

From the Fashion Show Capsule, stretch cotton overalls detailed with cargo pockets and adjustable straps #TheBerlinWay #iamHUGO
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From the Fashion Show Capsule, stretch cotton overalls detailed with cargo pockets and adjustable straps #theberlinway #iamhugo

Force of nature  Shanghai-based @ethan_007 wears his new personalized logo sweater #repost #iamHUGO
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Force of nature Shanghai-based @ethan_007 wears his new personalized logo sweater #repost #iamhugo